Looking to start a shapewear business? Here’s how!

The process of starting a shapewear business is like starting any other business. Of course, some aspects might change depending on the niche, product, or service you decide to focus but in general, most of the process will be the same. 

Choosing the product for your business

Let’s start with the reason you want to go the entrepreneur way and want to start a wholesale shapewear business. There might be many reasons, like being a stay-at-home mom who wants to stay entertained. Maybe you have a job but you want to have an extra income. Maybe you don’t have a job and need the money and feel confident about the success of your business idea.

Now, if you have ever used wholesale shapewear, you will know that nowadays they are a product that many women worldwide will have in their closets. Some might have one piece for specific special occasions, and others might have many. 

Wholesale shapewear also has become very popular in the past few years thanks to many influencers and celebrities that have been endorsing and promoting them on their social media platforms. So, everyone who jumps on the bandwagon will be making a great business decision.

Exhaustive market investigation 

Once you have chosen the product, it's still always very important to do exhaustive research about the market to be sure that it's a business that has the potential to be successful. While one year a product can be very popular and a best-seller, the hype for it the next year can be over and your business can be a failure. 

This investigation will help you figure out what kind of products you should add to your store, that will be best sellers or that will sell for sure. This is definitively a great way for you to assure you that your new business will be successful.

Choosing a business model

It’s important also to choose the right business model. Why? Because you need to choose if you are going to have a shop. Where your supplier will do all logistics processes, preparing the orders and shipping them. You will only worry about promoting your products and selling them.

This is especially good for those who are looking to have an online business and don’t have much space to store all of their stock. For those who want to have more of a physical business with a store, then buying your stock and doing all the logistics process will be on you.

Now, to be able to choose a business model you will have to be sure of the budget you have to start your business. Usually, drop shipping will help you a lot when it comes to saving some money. This money you can use to invest in more products, great packaging, etc.

This will be up to you, but always have your budget in mind. And don’t forget that you can have a mix of a physical store and selling online to be able to reach a wider audience and eventually get more clients.

Choosing a manufacturer or wholesaler

After choosing the business model you are going to follow, is important that you find a direct manufacturer a wholesaler, or a company that does both.

There are many shapewear and waist trainer vendors around the world, so it’s important that you once again, do extensive research. This way you can choose the right one that aligns with your business ideas and provides the products and services you need. Waistder is a reliable supplier with many years of wholesale experience in shapewear and waist trainer.

It’s a plus if they offer wholesale prices because it is another way for you to save money and invest it in more stock or advertising. How can you find the right one? Google around to find some and then read the reviews they have. Not only on their websites but also on specialized review websites.

Choosing the products

You have now done your research about the market and the supplier and finally chosen one. The next step is to choose the products for your business. Remember to do this based on the market research you have done. Many wholesalers or manufacturers will give you the option to customize the pieces you buy with your logo and branding. Some even offer the packaging too.

Even if you choose a drop shipping business model you must choose the products you want to sell. You can also work with them to ask if they can personalize your products even with their offered drop shipping service.

Asking for samples

Now that you have chosen your products, you will need to test them. It’s important to ask for samples, so you can try the products, their quality, etc. Imagine that you trust a brand completely and end up with products that will only last one wear. It would be a huge loss for your business as well as for your image.

This is also crucial when you ask to customize your products because you need to see how everything looks like when it’s ready to ship to your future customers. You can also use these samples to be able to create content for your future online store or your social media platforms.

Once everything is approved, make sure that your supplier ships you all the stock that you have ordered. This is for those who want to have a physical store or want to manage all the logistics of their online store, or for those who do both.

And if you are going to work with drop shipping, then make sure the supplier has everything ready for you to start selling, so there are no delays or problems. If they fail you, you also fail, so keep in mind that you need to find a supplier that you trust and that has the best reviews.

Creating your storefront

And the final step is creating your storefront, it can be online or even the opening of your physical store. No matter what you choose to do in the end, rest assured that with these tips and information, you will end up having a very successful shapewear business.